Albums to watch

The Beginning

Black Eyed Peas

The Beginning

Sixth album of hip-hop / pop from the multi-Grammy award winning LA quartet

ADM rating[?]


UK Release date
  1. 8.0 |   Evening Standard

    The E.N.D. confirmed The Black Eyed Peas as the planet's hip-hop pop band of choice. And this sixth album shows there's been no mistake
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  2. 7.0 |   Spin

    A glimpse of what the Top 40 could sound like in the not-too-distant future
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  3. 6.0 |   Rolling Stone

    If you do wish to escape it, please avoid bars, open windows, doctors' waiting rooms, sporting events, sitcom montages, preschool graduations and your grandma for the next year or so, because it's gonna drown 'em all in rhythm and sound
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  4. 6.0 |   The Guardian

    It's a densely packed, busy record – getting to grips with all the samples and clubby beats takes dedicated listening
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  5. 6.0 |   The Independent

    This surely comprises the party album of the year, one you're probably going to become thoroughly familiar with over the festive season
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  6. 6.0 |   Rave Magazine

    If you’re one of those people who hate The Black Eyed Peas on principle, this won’t be the album to turn you around, but if not, then enjoy
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  7. 6.0 |   Consequence Of Sound

    It is in no way anything to dissect or to look for hidden meanings in. Sometimes you just need to let loose and enjoy the beat
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  8. 5.0 |   The Observer

    There's nary an inch of non-AutoTuned vocal to be heard here, and far too many tracks are harried by a trigger-happy finger on the stutter-effect button
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  9. 4.0 |   BBC

    It betrays a contempt for its audience, and disquietingly low levels of self-belief on the part of corporate American pop
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  10. 4.0 |   The Irish Times

    The Beginning doesn't pack the wallop of previous releases, but there's still some state-of-the-art stuff here
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  11. 4.0 |   Independent on Sunday

    A relentlessly efficient stadium-pop hit machine into which market data can be fed, and the optimum product pops out the other end
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  12. 4.0 |   Slant Magazine

    Toward the album's climax, Fergie, Taboo, and repeatedly insist, "This is the best one yet." They're telling themselves. The club is empty
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  13. 3.0 |   musicOMH

    If The Black Eyed Peas want to sing, dance and rap about having good nights and getting laid, that's fine; but expecting a discerning audience to buy this bottle-rocket crap as an album is pure delusion
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  14. 2.0 |   Eye Weekly

    A bromidic example of cheap hook-writing on autopilot
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  15. 1.0 |   A.V. Club

    The Beginning’s shameless hit-mongering and MOR club stance gives this set about as much oomph as Cher’s Believe
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