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Skullcandy.Peace

Peace taking over London's Hammersmith Palais for a one-off gig last month.

Legendary Hammersmith Palais brought to life in new short film

Skullcandy has launched the first in a series of #STAYLOUD films. The #STAYLOUD series takes once iconic and legendary European music venues which now serve another purpose, and brings them back to life for one more night.

Shot by acclaimed film directors Mathy and Fran, the first film revives the spirit of the legendary Hammersmith Palais, initially through stories from some of the people that were part of its history. In the space which is now a PureGym, the film features a live performance by one of the UK's most exciting acts, Peace, honouring the legacy laid down by acts like The Clash, The Rolling Stones, The Sex Pistols and many more that played the Palais.

The Hammersmith event was the first in Skullcandy's European #STAYLOUD series that will see the brand celebrate the memory of once great music venues in London, Paris and Berlin, taking over the existing spaces to hold one off events. Bands from each of the countries will awaken the spirit of iconic music venues. As more and more venues face the endangered
list in the name of progress, the #STAYLOUD series recaptures the magic which was abundant in venues like the Hammersmith Palais.

Thierry Peuchot, Skullcandy European Marketing Director, commented: "Celebrating the importance of these great venues and making them #stayloud with some of today's best music artists is something we are proud to have conceived and see come to life. The history of live music is as important as the present and by merging the two, we hope these films will inform and excite those too young to have experienced these venues as well as those old enough to remember."

The next #STAYLOUD event and film will focus on 'Le Rose Bonbon', once a Parisian punk rock venue which is now a popular restaurant. France's 'Skip the Use' will play a live show as the space is reclaimed for one more night of great music.

Watch the #STAYLOUD video here


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