Albums to watch

Swag

Justin Bieber

Swag

Surprise release from the Canadian pop singer-songwriter feaaturing guest appearances from Eddie Benajamin, Cash Cobain, Dijon, Druski, Gunna, Lil B and Sexyy Red

ADM rating[?]

6.4

Label
Def Jam
UK Release date
11/07/2025
US Release date
11/07/2025
  1. 8.0 |   Rolling Stone

    On his first album in four years, the singer processes his adult reality and makes some of the most creative and wide-ranging music of his life
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  2. 8.0 |   Spectrum Culture

    Although it may divide people, the singer’s seventh album showcases an artist, not an entertainer, in the middle of his craft, vignettes and all
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  3. 8.0 |   PopMatters

    Justin Bieber’s new album, Swag, takes a cautious approach to pop, adding depth to the pop star’s familiar oeuvre while highlighting his newfound contentment
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  4. 7.3 |   Pitchfork

    Pop’s youngest elder statesman continues to evolve his R&B sound by enlisting some big names from the underground. His seventh album is warm, blissful, and a little out of touch
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  5. 7.0 |   Clash

    In the end, its sheer creativity and daring means that ‘SWAG’ (just about) justifies its breadth. 21-tracks of frequent daring, this Justin Bieber’s testimony, for better or worse
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  6. 7.0 |   musicOMH

    The pop star’s latest offering is a perfectly decent record, albeit one that lacks lyrical flair, emotional depth or any sense of responsibility
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  7. 6.0 |   The Guardian

    The surprise seventh album from the former tween idol is musically expansive, abetted by a host of star producers. If only he’d thought about the words a bit
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  8. 6.0 |   NME

    The pop star’s surprise-released seventh album finds sanctuary in faith and love, with the help of a diverse group of collaborators
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  9. 5.8 |   Consequence Of Sound

    SWAG is Justin Bieber’s latest quest to prove his personhood. While it’s up to us to listen, it’s ultimately up to Justin to find an approach that works in his best interests
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  10. 5.0 |   Slant Magazine

    The album serves more as a platform for empty self-aggrandizement than self-reflection
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  11. 4.0 |   The Independent

    On his surprise seventh album, the Canadian pop star is caught between sex, God and self-pity
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