Albums to watch

First Serve

De La Soul’s Plug 1 & Plug 2 Present

First Serve

A concept hip hop album about two aspiring rappers from De La Soul's Dave and Pos and French production duo 2&4

ADM rating[?]

6.5

Label
Pias
UK Release date
02/04/2012
US Release date
10/04/2012
  1. 8.0 |   State

    So, is First Serve ridiculous? Yes. Ocassionally cheesy? Certainly. Conceptually limp? Absolutely. But it is so refreshingly buoyant and flavoursome that it just doesn’t matter. This is sun dried hip-hop for a huge audience. Vintage De La Soul, in fact
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  2. 8.0 |   Mojo

    Unstoppably ace. Print edition only

  3. 7.5 |   A.V. Club

    It’s a breezy, fun exercise in role-playing and escapism from casually assured artists in complete control of their craft, and it thoroughly realizes its modest ambition
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  4. 7.0 |   Clash

    ‘First Serve’ holds no fear for newcomers, consolidates their legacy, and deserves at least one encore
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  5. 7.0 |   Consequence Of Sound

    In the end, it might not rank alongside De La Soul’s watershed moment 3 Feet High and Rising, but it’s a welcome return to a time when rap music was fun and bursting at the seams with creative samples and hungry emcees
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  6. 7.0 |   Rolling Stone

    The fictional MCs get signed, have a hit, bicker and break up –it’s Behind the Music, but funnier
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  7. 6.5 |   hhv.de mag

    Cheerful and wrapped up in happy vibes
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  8. 6.5 |   Prefix

    Works better less as a cohesive concept album and more when approached as an exercise in storytelling, one of the most basic elements of rap
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  9. 6.0 |   Spin

    French duo 2&4’s middling beats can’t dim De La’s corny-yet-sweet-natured rap parody
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  10. 6.0 |   The Irish Times

    One for those still yearning for the Daisy Age
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  11. 6.0 |   PopMatters

    The closest parallel to First Serve would be De la’s early 2000s AOI releases—defiantly different from what one would expect from these guys, more a collection of studio exercises than an LP up to their usual standards
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  12. 6.0 |   DIY

    Despite boasting consistency at a solid chord throughout, don't come looking to 'First Serve' for De La Soul's comeback release. Consider it a curious concept explored by two-thirds of the group
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  13. 6.0 |   Q

    Hip-hop veterans receive a little too much French polish. Print edition only

  14. 6.0 |   BBC

    A somewhat flawed but nonetheless enjoyable concept piece from a pair of De La souls
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  15. 6.0 |   The Independent

    A teasing taster for the new De La Soul album proper, expected later this year
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