Albums to watch

After The End

Merchandise

After The End

Self-recorded third LP from the Floridian three piece, mixed with the help of Gareth Jones (Depeche Mode, These New Puritans, Grizzly Bear)

ADM rating[?]

6.8

Label
4AD
UK Release date
25/08/2014
US Release date
26/08/2014
  1. 9.0 |   NME

    An extrovert, indie-pop album from a punk band that can't sit still. It's clever, brave and seamless enough to become a classic
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  2. 8.7 |   Paste Magazine

    The type of record that could remain on a loop far longer than its running time without wearing out its welcome
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  3. 8.3 |   Consequence Of Sound

    An emphatic redefinition of Merchandise, one that finds them making a case for becoming as big as the bands they so clearly admire. This is only the beginning
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  4. 8.0 |   All Music

    While it's unlikely to define its own era, it calls forth some classic elements from a prior era to great effect, and with some top-notch songcraft to boot
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  5. 8.0 |   The Guardian

    After the End is not just an enjoyable record in its own right, but one that feels like a significant step in Merchandise's journey
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  6. 8.0 |   Mojo

    A total rebirth, abandoning lo-fi anti-careerism for 4AD and a pop makeover. Print edition only

  7. 8.0 |   DIY

    It’s already been a long journey for this band, but it feels like they’re only just beginning to take the right track
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  8. 7.5 |   Pretty Much Amazing

    While Merchandise hasn’t exactly figured out how to inflate their songwriting to match the scale of the giants who’ve preceded them, After the End still glows too vividly to be obscured by anyone else’s shadow
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  9. 7.0 |   Exclaim

    Though their unwavering embrace of pop on this record might seem antagonistic in and of itself, they still manage to sound convincingly earnest and (for the first time) fun
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  10. 7.0 |   musicOMH

    They’ve proved here that they’re very good at creating accessible indie-pop, but seem more comfortable with their more brooding side
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  11. 7.0 |   Uncut

    The completeness of their shift is almost shocking. Print edition only

  12. 7.0 |   No Ripcord

    Merchandise can ape their influences rather shamelessly on occasion, though they’re so habituated to this pattern by now that it comes through them from the inside out
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  13. 7.0 |   Drowned In Sound

    It won't win many points for originality - indeed they may lose a few old fans along the way - but this is the sound of a band reborn
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  14. 7.0 |   Pitchfork

    Like the War on Drugs’ recent Lost in the Dream, After the End chisels through the surface pleasures of baby-boomer-baiting soft-rock to coax out a deep-seated distress.
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  15. 6.5 |   The Line Of Best Fit

    It’s a derivative collection of tracks, or at least seemingly, anyway, but a collection that occasionally thrills nonetheless
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  16. 6.0 |   Q

    Merchandise’s debut album is the sound of a band gorging on records by Prefab Sprout, Aztec Camera and the Smiths. Print edition only

  17. 6.0 |   The Irish Times

    The sound of a band successfully getting to grips with a whole new rig-ou
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  18. 6.0 |   The Digital Fix

    Like 2014’s other paean to 80s music, this is the complex, poppy Axel Foley to War On Drugs’s more beefy, rock-like John Rambo
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  19. 6.0 |   Loud And Quiet

    In terms of stepping away from the frenetically paced, often chaotic material of old, ‘After the End’ ticks most of the boxes
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  20. 6.0 |   Rolling Stone

    Some songs, like "Little Killer," maintain the basement-party vibe of the band's earlier work while adding a fresh polish
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  21. 6.0 |   State

    They set out to re-invent themselves as a pop band and have gone some way to achieving that, while still maintaining a tiny essence of what made them such an exciting prospect in the first place
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  22. 4.0 |   The Skinny

    The ears yearn for a little spice or grit, or just anything to latch on to
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  23. 4.0 |   The Observer

    This is beautifully produced but ponderous guitar-pop, lacking the spark of their earlier work
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Merchandise: After The End

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  • 3. True Monument £0.89
  • 4. Green Lady £0.89
  • 5. Life Outside the Mirror £0.89
  • 6. Telephone £0.89
  • 7. Little Killer £0.89
  • 8. Looking Glass Waltz £0.89
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