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10.0
78490
10.0 |
Gig Soup
In a Britain still reeling from various cuts and the lingering stench of austerity, Sleaford Mods are the soundtrack and antidote to working class rage
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9.0
78218
9.0 |
Art Rocker
This is a band, who like many of us, are beyond disfranchised by our government and the society it’s inevitably perpetuating. The only difference is, they’re doing more than just sharing articles about it on Facebook
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8.0
78395
8.0 |
Clash
Sleaford Mods have managed to express perfectly and effortlessly, what it feels like to live in 21st century Britain and from here, they can only get bigger
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8.0
77738
8.0 |
NME
How many people need another Sleaford Mods record that sounds much like their other ones, you might ask? Williamson and Fearn don’t seem bothered about the answer, and that obstinacy is highly admirable
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8.0
78032
8.0 |
The Arts Desk
Jason Williamson may sound vitriolic and, at times, bitter but his lyrics are always witty and often laugh-out-loud funny
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8.0
77741
8.0 |
Crack
Key Markets is a heavy and hard listen. It’s not Sleaford Mods’ most explosive or explicit document, but it might just be their most affecting
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8.0
77743
8.0 |
The Independent
A resounding, bitter corrective to the pleasureland fantasies of modern R&B pop and the empty braggadocio of hip-hop clichés, Key Markets may be one of the year’s emblematic albums
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8.0
77744
8.0 |
Uncut
Like Martin Rev's Suicide on a Nottingham City Council budget
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8.0
77745
8.0 |
Q
An authentic Prole Art Threat. Print edition only
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8.0
77746
8.0 |
Mojo
Serve up a currently unrivalled feast for the mind. Print edition only
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8.0
77837
8.0 |
Slant Magazine
By the end of the record, you’re left exhausted. There’s something to be admired in the sheer bloody-mindedness of it all
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8.0
77844
8.0 |
The Guardian
Anger is still their foremost energy, but there is a much richer seam of humour than they like to let on
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8.0
77887
8.0 |
The Observer
Beneath the swearing there’s a sharp sense of humour and even sharper powers of observation
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8.0
77907
8.0 |
The Line Of Best Fit
If you're unacquainted, you need to give this a go. Having an opinion is what it's all about. Thank god for Sleaford Mods, who've got loads
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8.0
79128
8.0 |
No Ripcord
While little of their work deviates from the show-don't-tell rule, there's a heavily politicised slant to much of the record
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8.0
79130
8.0 |
The Quietus
Under and alongside the invective, Key Markets has some newly complex and skilful beats
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7.5
77832
7.5 |
Pitchfork
The state of a working class that politics have kicked in the face over and over is the central subject of Williamson's topical, allusive, syllable-drunk lyrics
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7.5
77739
7.5 |
Consequence Of Sound
By doubling down on their brand of frenzied political aggression, they show how consistency can co-exist with growth
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7.0
77990
7.0 |
The Digital Fix
While Key Markets is solid enough, it's what Sleaford Mods might do next that's most intriguing
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7.0
78485
7.0 |
Spectrum Culture
Key Markets feels more like one long culturally-specific, socio-political rant
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7.0
78552
7.0 |
PopMatters
Sleaford Mods seem to be in an untouchable streak, still pushing out punishing song after punishing song, with Key Markets delivering some of their best material yet
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7.0
78730
7.0 |
Tiny Mix Tapes
While it may lack the freshness and shock-of-the-new presented by their previous full-lengths, Key Markets marks the next logical step for the band; the sound of Sleaford Mods’ ultimate rejection
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6.0
77776
6.0 |
Drowned In Sound
If you found Sleaford Mods too thuggish or laddish for your tastes, Key Markets won’t change your mind
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6.0
77740
6.0 |
The Skinny
The sparsity of sound pushes focus onto Williamson, meaning the ears sometimes yearn for some additional texture; something to break the tension
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6.0
78033
6.0 |
Loud And Quiet
There’s no step forward from ‘Divide and Exit’ – existing fans will be sated, but if you didn’t get it last time, you won’t this time, either
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6.0
78149
6.0 |
God Is In The TV
Key Markets is like having your face stomped into the cement on a Birmingham footpath just as the first fat globs of rain splat over the concrete
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6.0
78463
6.0 |
Beardfood
Williamson's philosophical real-life tales are hamstrung by music that wouldn't be out of place in a pastry commercial
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4.0
78323
4.0 |
Evening Standard
It takes a special kind of mind to come up with such consistently foul surrealism. If only the music, often little more than a repeated bassline and drumbeat, was half as inventive
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