Albums to watch

It’s Not That Deep

Demi Lovato

It’s Not That Deep

Ninth album from the Albuquerque-born actor and pop singer-songwriter executive produced by Zhone

ADM rating[?]

7.2

Label
Polydor
UK Release date
24/10/2025
US Release date
24/10/2025
  1. 8.0 |   Rolling Stone

    Feels like a homecoming to her electronic-pop roots
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  2. 8.0 |   The Line Of Best Fit

    It delivers successfully on its objective to keep things light and easy while dancing the night away. It’s not that deep, but it might just be Lovato’s best effort yet
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  3. 8.0 |   The Independent

    If the hooks and vocal commitment feel so steel-cored, it’s perhaps because the pop star is hanging onto them for dear life
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  4. 8.0 |   PopMatters

    Demi Lovato stops overthinking her craft on It’s Not That Deep, a slick collection of club-ready tracks. The record strikes a new balance between work and play
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  5. 7.3 |   Northern Transmissions

    Lovato’s 10th record shudders its way to the bathroom and makes time amid the intense beats and strobe lights for self-exploration. “It’s not that deep unless you want it to be,” she sings. It’s good to be flexible
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  6. 7.2 |   Spectrum Culture

    While far from her best work, something not as deep seems to be the kind of art Demi Lovato needed to make right now
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  7. 7.0 |   Clash

    Whether she’s sticking her neck out into newer territory or playing faithful to her roots, one thing’s clear: Lovato’s at her best when it comes easy
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  8. 7.0 |   Slant Magazine

    Clocking in at just over half an hour, the album doesn’t leave a lot of room for error
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  9. 6.0 |   The Arts Desk

    This is very much post-Brat pop
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