Albums to watch

White Magic

CEO

White Magic

Upbeat hook-laden Swedish electro-pop from Tough Alliance's Eric Berglund's latest project

ADM rating[?]

7.1

Label
Modular
UK Release date
29/06/2010
  1. 8.5 |   Pitchfork

    There's an understanding of hooks and pop structure here that almost seems only available to the Swedish
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  2. 8.5 |   The Line Of Best Fit

    Put simply, it’s a great pop record
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  3. 8.5 |   Bowlegs

    With the single ‘Come with Me’ being as good a dance track as you will hear all year, there is little here to criticise – other than it is only half an hour long maybe
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  4. 8.5 |   BBC

    Come With Me is one of 2010’s great singles, like a slowed-down cousin of a-ha’s Take On Me (yes, that good) with a 21st century rhythm chassis
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  5. 8.0 |   BBC

    Drips with positivity: the synths, acoustic guitars, Mediterranean grooves, strings and Berglund’s lyrics come together whimsically and impressively
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  6. 8.0 |   FasterLouder

    On White Magic Berglund produces a kind of music which is more simple and less sample, marrying more traditional pop elements with electronic textures and styles
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  7. 8.0 |   Prefix

    A half-hour’s worth of expertly crafted escapism that shoots off in several different directions, like an elaborate fireworks display
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  8. 7.0 |   Rave Magazine

    Its mixture of raggedy singer-songwriter touches and forward-thinking electronics put it more or less halfway between Cut Copy and Jonathan Boulet
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  9. 7.0 |   NME

    Berglund’s debut solo outing as CEO arrives swathed in sighing autumnal strings and wintry bell chimes at just the right moment
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  10. 6.0 |   Uncut

    Print edition only

  11. 5.5 |   Beats Per Minute

    If the songs are disorganized and not well executed, as the majority of the songs are on White Magic, then the album will come across like it is still in draft form
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  12. 4.0 |   The Irish Times

    At his best when the groove is in the heart
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CEO: White Magic

  • Download full album for just £7.92
  • 1. All Around £0.99
  • 2. Illuminata £0.99
  • 3. Love And Do What You Will £0.99
  • 4. White Magic £0.99
  • 5. Oh God, Oh Dear £0.99
  • 6. No Mercy £0.99
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