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8.0
49419
8.0 |
Spin
He's proven he can assimilate into the world of mainstream rap while still retaining his singularity
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7.5
49407
7.5 |
Pitchfork
The album feels, promisingly, like a progress report on Keef's developing voice rather than a forced "arrival"
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6.0
49446
6.0 |
Rolling Stone
Rapping with his affectless slur and bricklayer's tempo over rolling, mid-speed beats, Keef seems unshakably confident but profoundly directionless
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6.0
49509
6.0 |
The Observer
There is the sense here of a lost boy who grew up wanting to be 50 Cent rather than fellow Chicagoan Kanye West
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6.0
49410
6.0 |
The Quietus
No amount of street cred can make up for this mostly middling, only intermittently marvellous record
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5.0
49406
5.0 |
Paste Magazine
Finally Rich largely falls flat: Keef’s persona feels genuine, but his sentiments feel hollow, his flow robotic and stale
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5.0
49409
5.0 |
Consequence Of Sound
Finally Rich exposes the limits of Keef’s chosen lane and, worse, doesn’t point toward a more optimal route
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4.0
49408
4.0 |
Slant Magazine
A repository for hard-edged poses and gangsta fantasies, he's a mediocre MC who, having been showered with praise for his antisocial immaturity, will likely never develop into anything better
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4.0
49853
4.0 |
The Irish Times
Predictable raps delivered with little or no panache or emotion
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